Which of the Following Statements About the Steps in the Target

Multiple Choice

Which of the following statements about the steps in the target marketing process is true?

A) The first step in the target marketing process is setting marketing objectives.
B) There are four steps in the target marketing process.
C) The second step in the target marketing process is the identification of all segmentation variables.
D) The final step in the target marketing process is positioning.
E) The target marketing process is not related to positioning.