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    Marketing Real People Real Choices
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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Because Family Needs and Expenditures Change Over Time, Marketers May
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Because Family Needs and Expenditures Change Over Time, Marketers May

Question 50

Question 50

Multiple Choice

Because family needs and expenditures change over time, marketers may segment consumers by ________.


A) age
B) generation
C) family life cycle stage
D) social class
E) psychographics

Correct Answer:

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