Which Statement Is NOT True About the Hispanic American Segment

Multiple Choice

Which statement is NOT true about the Hispanic American segment?

A) The Hispanic American segment is becoming a less important segment to marketers.
B) Hispanic Americans represent almost 10 percent of American buying power.
C) Hispanic Americans tend to be brand loyal, especially to products made in their country of origin.
D) Hispanic Americans are a relatively young segment.
E) Hispanic American households are larger on average than other U.S. households.