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________ Is a Well-Known System Based on Psychological Traits That

Question 26

Multiple Choice

________ is a well-known system based on psychological traits that correlate with consumer behavior. It divides the entire U.S. population into segments and then sells pieces of this information to clients for specific strategic applications.


A) VALS™
B) ROMI
C) AIO
D) PRIZM
E) NAICS

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