Multiple Choice
Which of the following is a segmentation technique that combines geography with demographic information such as income, age, race, and household composition?
A) geocoding
B) geodemography
C) geodiversity
D) geotargeting
E) psychographics
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q51: Identify three forms of competitive advantage a
Q52: When a firm offers one or more
Q53: A soup company found its canned nacho
Q54: What are the steps, in order, of
Q55: Describe several characteristics of Generation Y and
Q57: Marketers using a gamification strategy often use
Q58: Baby boomers _.<br>A) were born between 1965
Q59: Marketers often use generational marketing because members
Q60: The number of Americans aged 65 or
Q61: When Apple marketed its iPod to teens,