Multiple Choice
A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using ________ segmentation.
A) geographic
B) life cycle
C) psychographic
D) lifestyle
E) usage
Correct Answer:
Verified
Correct Answer:
Verified
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