Multiple Choice
Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.
A) organizational psychographics
B) organizational demographics
C) organizational culture
D) behavior variables
E) usage variables
Correct Answer:
Verified
Correct Answer:
Verified
Q91: In 2012, women were more likely than
Q92: A product's position is based on important
Q93: Identifying and targeting market segments that may
Q94: Companies can customize marketing to consumers on
Q95: Tropicana Essentials Healthy Heart targets consumers who
Q97: Which of the following is a true
Q98: _ is a term for men who
Q99: Discuss the advantages and disadvantages of undifferentiated
Q100: When many men in the baby boomer
Q101: Starting in February and ending sometime in