Starting in February and Ending Sometime in Late April, Department

Multiple Choice

Starting in February and ending sometime in late April, department stores promote the fact that they stock a wide range of formal attire for high school proms. The dresses and tuxedos are available year-round, but the heaviest promotion of these products occurs in spring, when most proms are held. This spring promotion to high school students is based primarily on ________.

A) social class
B) psychographics
C) lifestyle
D) usage occasion
E) geodemography