Multiple Choice
Magazines targeted to people who love in-line skating, people who enjoy cooking, or people who prefer living more simply use ________ segmentation variables.
A) demographic
B) ethnographic
C) geodemographic
D) socioeconomic
E) psychographic
Correct Answer:

Verified
Correct Answer:
Verified
Q140: _ variables segment markets in terms of
Q141: Which of the following is the process
Q142: When McDonald's failed to realize that Applebee's
Q143: Of the following generations, which has the
Q144: Marketers might use a perceptual map to
Q146: Many people entertain in their homes during
Q147: Before selecting a targeting strategy, marketers should
Q148: Explain why the Hispanic American population is
Q149: Members of which generation were born in
Q150: Because Cruise Ships International currently has limited