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    Marketing Real People Real Choices
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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Which of the Following Is the Process of Evaluating and Selecting
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Which of the Following Is the Process of Evaluating and Selecting

Question 141

Question 141

Multiple Choice

Which of the following is the process of evaluating and selecting the most viable market segment to enter?


A) segmentation
B) differentiation
C) targeting
D) market mixing
E) positioning

Correct Answer:

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