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    Marketing Real People Real Choices
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    Exam 7: Segmentation, Target Marketing, and Positioning
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    When the Size and Purchasing Power of a Target Segment
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When the Size and Purchasing Power of a Target Segment

Question 120

Question 120

Multiple Choice

When the size and purchasing power of a target segment can be determined, the segment is ________.


A) measurable
B) accessible
C) substantial
D) differentiable
E) profitable

Correct Answer:

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