Multiple Choice
When the size and purchasing power of a target segment can be determined, the segment is ________.
A) measurable
B) accessible
C) substantial
D) differentiable
E) profitable
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q115: Which of the following is true of
Q116: Why might a marketer of laundry detergent
Q117: During tax season, you're likely to see
Q118: Which of the following is true of
Q119: A viable target market should _.<br>A) have
Q121: How do marketers use the assumption that
Q122: The first step in developing a positioning
Q123: The group of American consumers born between
Q124: According to the long tail approach to
Q125: The group of American consumers born after