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Which of the Following Best Explains Why a Company Would

Question 70

Multiple Choice

Which of the following best explains why a company would adopt an undifferentiated targeting strategy?


A) to more efficiently focus on customer relationship management
B) to remove the need for positioning
C) to move a product to the next stage of its product life cycle
D) to take advantage of economies of scale
E) to reach the underserved "bottom-of-the-pyramid" consumers

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