Multiple Choice
Which of the following best explains why a company would adopt an undifferentiated targeting strategy?
A) to more efficiently focus on customer relationship management
B) to remove the need for positioning
C) to move a product to the next stage of its product life cycle
D) to take advantage of economies of scale
E) to reach the underserved "bottom-of-the-pyramid" consumers
Correct Answer:

Verified
Correct Answer:
Verified
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