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Harley-Davidson's User Profile Includes Both Thrill-Seeking and Affinity for a Countercultural

Question 67

Multiple Choice

Harley-Davidson's user profile includes both thrill-seeking and affinity for a countercultural image. In addition to demographics, Harley-Davidson uses ________ segmentation to target markets.


A) value analysis
B) social class
C) geodemographic
D) socioeconomic
E) psychographic

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