Which of the Following Most Accurately Describes PRIZM

Multiple Choice

Which of the following most accurately describes PRIZM?

A) a method of removing heterogeneous variables from a target market
B) a method of data mining used to implement market development strategies
C) a database that classifies the U.S. population into segments based on geographic information, socioeconomic data, and lifestyle attributes
D) a database that classifies the international population into segments based on demographic and geographic characteristics
E) a positioning strategy used in the introduction of new consumer products