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    Marketing Real People Real Choices
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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Explain Why Correctly Segmenting and Then Targeting Consumers Will Help
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Explain Why Correctly Segmenting and Then Targeting Consumers Will Help

Question 64

Question 64

Essay

Explain why correctly segmenting and then targeting consumers will help a company target its marketing dollars more effectively.

Correct Answer:

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Instead of using mass advertis...

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