Multiple Choice
Which of the following statements about the lifetime value of a customer is true?
A) CRM helps companies identify their customers' lifetime value.
B) All customers have the same lifetime value.
C) A customer's lifetime value is easy to calculate.
D) A company can either increase customer share or a customer's lifetime value, but not both.
E) Lifetime value of a customer does not account for the marketing costs of establishing and maintaining a relationship with the customer.
Correct Answer:
Verified
Correct Answer:
Verified
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