Multiple Choice
A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who are single, between the ages of 22 and 35, and have no children are its least profitable customer segment. By severely reducing the number of communications and promotional offers sent to this segment, this catalog retailer has engaged in ________.
A) customer retention
B) customer acquisition
C) customer abandonment
D) web scraping
E) market basket analysis
Correct Answer:
Verified
Correct Answer:
Verified
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