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    Exam 5: Marketing Analytics: Welcome to the Era of Big Data
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    With a CRM Approach, How Might a Firm Select Different
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With a CRM Approach, How Might a Firm Select Different

Question 44

Question 44

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With a CRM approach, how might a firm select different methods of contacting and communicating with customers based on their value?

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Using CRM, a firm would likely use the m...

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