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    Exam 5: Marketing Analytics: Welcome to the Era of Big Data
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    ________ Are Put in Place to Identify Deviations in Expected
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________ Are Put in Place to Identify Deviations in Expected

Question 43

Question 43

Multiple Choice

________ are put in place to identify deviations in expected performance of marketing efforts.


A) Predictive analytics
B) Marketing metrics
C) Marketing controls
D) Touchpoints
E) Data warehouses

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