Tabak Catalog Retailer Studies About 3,500 Variables Over the Lifetime

Multiple Choice

Tabak catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. Through ________, it has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables, color printers, and decorative products but are no more likely to buy jewelry or footwear.

A) data mining
B) prospecting
C) machine learning
D) sentiment analysis
E) customer acquisition