Through the Use of Marketing Metrics, the Marketing Team for the Charity

Multiple Choice

Through the use of marketing metrics, the marketing team for the charity American Harvest, a national food bank program, learned that there was a significant increase in positive mention of American Harvest in discussions on social networks. American Harvest marketers quickly decided to increase the number of ads the charity was running on these social networks. This is an example of the use of ________.

A) predictive analytics
B) conversion rate
C) market share
D) marketing control
E) churn rate