A Regional Restaurant Chain Wants to Place Ads on a Local

Multiple Choice

A regional restaurant chain wants to place ads on a local newspaper's website. The marketing team at the restaurant chain knows from experience that about five percent of the people who see its ads on a newspaper's website will click on the ad to get more information or sign up for a promotion. Because the marketing team wants to keep the price of running the ads low, the restaurant chain will likely opt for ________ pricing.

A) cost-per-impression
B) cost-per-customer
C) cost-per-order
D) cost-per-click
E) cost-per-conversion