Multiple Choice
Which of the following is true of Web 2.0?
A) It categorized entries according to a strict taxonomy.
B) It offered two-way communication between marketers and consumers.
C) It was based on the open source model.
D) It was based on the wisdom of crowds model.
E) It improved as the number of users decreased.
Correct Answer:

Verified
Correct Answer:
Verified
Q17: The elements of the marketing mix are
Q18: Marketers first identify consumer needs and then
Q19: What is the difference between a mass
Q20: Discuss how the principles of marketing can
Q21: The term "marketing" is synonymous with the
Q23: A customer's desire for a product coupled
Q24: The promotion element of the marketing mix
Q25: What are two competitive advantages a customer
Q26: The trend of consumers renting out their
Q27: The pricing element of the marketing mix