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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
  5. Question
    Why Might a Company Invest in Brandfests, and How Is
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Why Might a Company Invest in Brandfests, and How Is

Question 81

Question 81

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Why might a company invest in brandfests, and how is this related to the concept of lifetime value of a customer?

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A brandfest is an event, such as the Jee...

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