In a Bid to Expand Its Business and Build a National

Multiple Choice

In a bid to expand its business and build a national brand, Omega Inc. has acquired several competing outlets in different locations. All the outlets are responsible for the production of smaller components. Omega believes that having a larger enterprise that can offer a full portfolio of products, it can gain an edge over smaller rivals when selling to other companies. Which of the following strategies has Omega Inc. most likely used?

A) Chaining
B) Franchising
C) Horizontal merger
D) Niche strategy
E) Divestment strategy