The Strategy That Company Should Pursue for the First Group

Multiple Choice

The strategy that company should pursue for the first group of customers to enter the market for a new product

A) is to wait until the customer can see the benefits and appreciate the use of the new technology.
B) is to highlight the utility and longevity of the technology.
C) should focus on product values such as ease of use and reliability.
D) is to use their social influence to promote new technologies and their future vision support the diffusion of new innovations.
E) is to compare the benefits against the costs of adopting a new product.