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Focus Strategy Can Be Defined as the Strategy

Question 5

Multiple Choice

Focus strategy can be defined as the strategy:


A) of merging with an established company to gain monopoly over the market.
B) a company uses when it decides to allocate the company resources equally among all the marketing segments.
C) a company uses when it decides to serve a limited number of segments, or just one segment of the market.
D) a company uses when it decides to ignore the different needs of different market segments to produce one standardized product for all the customers.
E) of closing one or more business units in order to minimize the losses.

Correct Answer:

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