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Compared to a Differentiator, the Company That Follows a Low-Cost

Question 14

Multiple Choice

Compared to a differentiator, the company that follows a low-cost strategy:


A) distinguishes its products from those of rivals by offering something that they find hard to match.
B) absorbs cost increases by powerful suppliers while keeping to their lower pricing.
C) allows the company to charge a premium price for its good or service, should it choose to do so.
D) uses perceived superior value to generate growth in demand among customers.
E) creates entry barriers for rivals with greater brand loyalty to the specific products offered.

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