Nick, a Professional Magician, Is Often Invited to Perform Magic

Multiple Choice

Nick, a professional magician, is often invited to perform magic tricks at birthday parties and other social gatherings from across the country. However, he offers his services only to clients who stay in the same city as him. He is also known to charge less than other magicians in the city. Nick is pursuing which generic business-level strategy?

A) Broad differentiation strategy
B) Focus differentiation strategy
C) Focus low-cost strategy
D) Broad low-cost strategy
E) Medium market segmentation strategy