Which of the Following Is a Difference Between a Standardization

Multiple Choice

Which of the following is a difference between a standardization and segmentation strategy?

A) A standardization strategy has several advantages over a segmentation strategy
B) Standardization allows the company to capture incremental revenues by customizing its offerings while segmentation has products aimed at the average consumer
C) A standardization strategy may lose sales from customers who desire more functions and features and are prepared to pay more for them while a segmentation strategy meets the needs of different groups of consumers and thus sells more in total.
D) A standardization strategy prices product to allow for a wider customer base while segmentation may lose sales from customers who cannot afford to purchase the average product.
E) Standardization strategy may have higher costs than a segmentation strategy