Which of the Following Is a Functional-Level Strategy Designed to Improve

Multiple Choice

Which of the following is a functional-level strategy designed to improve differentiation?

A) Designing products that can be produced and delivered at as low a cost as possible
B) Standardization of the product offering and marketing mix to different market segments
C) Hiring and employee development strategies designed to ensure that employees act in a manner that is consistent with the image that the company is trying to project to the world
D) Initiation of a price war to grow volume and drive its weaker rivals out of the industry
E) Products that have lower prices to allow a company to erect an economic moat around its business that thwarts higher-cost rivals out