Differentiation Allows a Company To

Multiple Choice

Differentiation allows a company to:

A) respond to demands of deep price demands from powerful buyers and still make money.
B) lower its cost structure.
C) charge a premium price for its good or service, should it choose to do so.
D) charge low prices and still make profits.
E) initiate a price war to grow volume and drive its weaker rivals out of the industry.