The Marketing Strategy That a Company Adopts

Multiple Choice

The marketing strategy that a company adopts:

A) has little impact on the company's efficiency and cost structure.
B) aims at attaining superior efficiency of the company's operations.
C) should not consider the impact the strategy has on the company's cost structure.
D) aims at automating much of the work in the production process.
E) refers to the position that the company takes concerning a product's pricing and distribution.