Which of the Following Statements Regarding Customer Defection Is NOT

Multiple Choice

Which of the following statements regarding customer defection is NOT true?

A) Defection rates are determined by customer loyalty.
B) The longer a company retains a customer, the greater is the volume of customer-generated unit sales.
C) Lowering customer defection rates creates a higher cost structure.
D) The longer a company retains a customer, the higher the average unit cost of each sale.
E) There is a positive relationship between the length of time that a customer stays with a company and profit per customer.