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If a Product Is to Be Properly Commercialized, There Must

Question 70

Multiple Choice

If a product is to be properly commercialized, there must be integration between which of the following functions?


A) Research and development (R&D) ; marketing
B) Research and development (R&D) ; materials management
C) Marketing; materials management
D) Finance; marketing
E) Marketing; after-sales support

Correct Answer:

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