Which of the Following Steps in the Five-Step Chain Reaction

Multiple Choice

Which of the following steps in the five-step chain reaction, as articulated by Deming with regard to the philosophy underlying total quality management (TQM) , enables a company to achieve a higher market share and raise prices?

A) Improvement in productivity
B) Increase in a company's profitability
C) Higher market shares due to superior quality of products
D) Reduction of costs due to improved quality
E) Creation of more jobs