Which of the Following Correctly Describes the Difference Between Product

Multiple Choice

Which of the following correctly describes the difference between product and process innovation?

A) An example of product innovation is just-in-time inventory systems while an example of process innovation is Cisco's development of the router.
B) Product innovation generates value by creating new products while process innovation often allows a company to create more value by lowering production costs.
C) Product innovation lowers production costs while process innovation provides enhanced versions of existing products that customers perceive as having more value.
D) Product innovation is more important than process innovation in achieving competitive advantage.
E) Product innovation decreases a company's pricing options while process innovation increases production costs.