Multiple Choice
Ford Motor Company developed the Explorer sports utility vehicle (SUV) in 1990, and it is still one of the best-selling SUVs in the United States, based on an extensive study of customer preferences. Which value-chain activity of Ford conducted those studies?
A) Research and development
B) Human resources
C) Materials management
D) Marketing and sales
E) Company infrastructure
Correct Answer:
Verified
Correct Answer:
Verified
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