Multiple Choice
Which of the following statements about consumer focused programs/initiatives is TRUE?
A) Customers want additional support services and other offerings that add value to their initial product or service purchases
B) CRM programs are simple in that they involve treating customers properly and making them feel valued
C) CRM programs are complex in that they involve identifying all customers, their needs, and then creating a system geared towards completely satisfying the customer.
D) All of these
Correct Answer:

Verified
Correct Answer:
Verified
Q5: According to the text,customer relationship management refers
Q10: The textbook describes a perfect order as
Q13: A system which allows sales managers to
Q32: In general,companies avoid social media sites since
Q37: The online retailer Ecatalog.com has decided to
Q38: Which of the following customer service elements
Q38: Which of the following is a method
Q39: The objectives of any CRM initiative should
Q42: Through the use permission marketing programs,customers are
Q45: Some of the ways customers evaluate the