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Which of the Following Are Required Elements of an Effective

Question 20

Multiple Choice

Which of the following are required elements of an effective CRM initiative?​


A) ​Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
B) ​Segmenting customers
C) ​Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
D) ​All of these

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