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The Managers of Alpha and Beta Must Make Repeated Advertising

Question 1

Multiple Choice

The managers of Alpha and Beta must make repeated advertising decisions simultaneously at the beginning of every month.They choose either low or high levels of advertising expenditure.They both employ a discount rate of 2.5 percent per month. The managers of Alpha and Beta must make repeated advertising decisions simultaneously at the beginning of every month.They choose either low or high levels of advertising expenditure.They both employ a discount rate of 2.5 percent per month.   If both firms cooperate,Alpha will choose a _________ level of advertising and Beta will choose a _________ level of advertising. A) high; high B) high; low C) low; high D) low; low If both firms cooperate,Alpha will choose a _________ level of advertising and Beta will choose a _________ level of advertising.


A) high; high
B) high; low
C) low; high
D) low; low

Correct Answer:

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