Two Researchers Hypothesize "Consumers Would Think That a 'Sale Price

Multiple Choice

Two researchers hypothesize "consumers would think that a 'sale price' presentation would generate a greater monetary savings than an 'everyday low price' presentation" (Tom & Ruiz, 1997) . In this study, the independent variable is ______.

A) monetary savings
B) consumers
C) "sale price" presentation
D) type of presentation