Launching a New Product Is a Big Risk Because Most

Short Answer

Launching a new product is a big risk because most new products fail to make it in the marketplace. Managers are generally inclined to take the risk only if there is a 95 percent or better chance of success. However, your manager has just decided to market a new product with only a 75 percent chance of being successful. This behavior is characteristic of which of the following? a. transfonmational leadersinip
b. tratsactional leadership