Question 1

The concept of "theory as grounded in data" means that a theory is expected to emerge as data analysis proceeds.

Accepted Answer

A) True 
 B)False  True

Question 2

Identify and discuss at least three important decisions that must precede research based on ethnographic approaches to human communication research.

Accepted Answer

Answers should include three of the following: identifying the research questions, which may or may not be specific; identifying potential gatekeepers and informants; deciding whether to interview people individually or in groups; choosing between structured and unstructured interviews; and deciding what to observe and how to record, analyze, and present ethnographic data.

Question 3

Which of the following is NOT an interview prompt?

Accepted Answer

A)   what
B)   whatever
C)   who
D)   when B

Question 4

Focus groups are basically the same as interviews.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the advantages and disadvantages of interviewing research participants "on-site" versus in the researcher's office.

Accepted Answer

The answer of Discuss the advantages and disadvantages of interviewing...

Question 6

Because the participants in an interview or discussion are typically selected judgmentally by the researcher, there can be questions about the validity of sampling.

Accepted Answer

A) True 
 B)False

Question 7

Qualitative researchers look for relationships among phenomena.

Accepted Answer

A) True 
 B)False

Question 8

Often, focus group members are selected to be ______.

Accepted Answer

A)   demographically dissimilar
B)   diverse in their opinions
C)   representative of minority demographics
D)   similar in their opinions

Question 9

In unobtrusive measures research, people are informed that their behavior is being documented.

Accepted Answer

A) True 
 B)False

Question 10

Typically, focus group discussions are not recorded.

Accepted Answer

A) True 
 B)False

Question 11

Informants are research participants defined as being able to talk about others as well as about themselves.

Accepted Answer

A) True 
 B)False

Question 12

Explain the importance of setting and sensitivities to successful interviews.

Accepted Answer

The answer of Explain the importance of setting and sensitivities...

Question 13

What is a netnography?

Accepted Answer

The answer of What is a netnography?...

Question 14

In Dell Hymes's speaking model, key refers to the ______.

Accepted Answer

A)   tone of speech
B)   key idea in a speech
C)   channels or methods used to communicate
D)   rules governing speech and its interpretation

Question 15

Explain and discuss the reasons to use unobtrusive measures research.

Accepted Answer

The answer of Explain and discuss the reasons to use...

Question 16

Which of the following most accurately describes the researcher-researched relationship in unobtrusive measures research?

Accepted Answer

A)   observer as participant
B)   participant as observer
C)   complete observer
D)   semi-partial observer

Question 17

Qualitative studies can be observational without being ethnographies.

Accepted Answer

A) True 
 B)False

Question 18

Explain the similarities and differences between qualitative and quantitative research.

Accepted Answer

The answer of Explain the similarities and differences between qualitative...

Question 19

Identify and discuss at least three recommendations you would make for running a successful focus group.

Accepted Answer

The answer of Identify and discuss at least three recommendations...

Question 20

In Dell Hymes's ethnography of communication, a speech event refers to ______.

Accepted Answer

A)   occasions within a speech community when people talk
B)   a specific speech activity that takes place in a speech situation
C)   the setting where speech activities occur
D)   styles of speech used in specific situations

Exam 13: Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography

The concept of "theory as grounded in data" means that a theory is expected to emerge as data analysis proceeds.

Identify and discuss at least three important decisions that must precede research based on ethnographic approaches to human communication research.

Which of the following is NOT an interview prompt?

Focus groups are basically the same as interviews.

Discuss the advantages and disadvantages of interviewing research participants "on-site" versus in the researcher's office.

Because the participants in an interview or discussion are typically selected judgmentally by the researcher, there can be questions about the validity of sampling.

Qualitative researchers look for relationships among phenomena.

Often, focus group members are selected to be ______.

In unobtrusive measures research, people are informed that their behavior is being documented.

Typically, focus group discussions are not recorded.

Informants are research participants defined as being able to talk about others as well as about themselves.

Explain the importance of setting and sensitivities to successful interviews.

What is a netnography?

In Dell Hymes's speaking model, key refers to the ______.

Explain and discuss the reasons to use unobtrusive measures research.

Which of the following most accurately describes the researcher-researched relationship in unobtrusive measures research?

Qualitative studies can be observational without being ethnographies.

Explain the similarities and differences between qualitative and quantitative research.

Identify and discuss at least three recommendations you would make for running a successful focus group.

In Dell Hymes's ethnography of communication, a speech event refers to ______.