Multiple Choice
Collected data should be compared with secondary information and with analogous information from a similar market in order to obtain a preliminary understanding of data quality.This is known as:
A) a realistic check.
B) a reality check.
C) a realism check.
D) a check.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: What are the three major constraints placed
Q24: A major reason that firms are reluctant
Q43: Because an international marketing firm is unlikely
Q44: Which of the following is incorrect?<br>A)Marketers will
Q46: The first stage of the research process
Q48: The most frequent objective of international market
Q49: The reasons why research objectives vary include
Q50: Firms are increasingly recognising that _ such
Q51: Observation techniques (in research)can be obtrusive and
Q53: Which of the following is not an