Because an International Marketing Firm Is Unlikely to Possess Specialised

Multiple Choice

Because an international marketing firm is unlikely to possess specialised expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

A) using outside research services.
B) not doing any research at all.
C) restricting marketing operations to known and understood markets only, initially.
D) using the research conducted for one country and applying the results to all other countries with heterogeneous markets.