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    International Marketing Asia Pacific
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    Exam 6: Building the knowledge base
  5. Question
    A__________ Research Approach Uses an Intermediary Such as an Outside
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A__________ Research Approach Uses an Intermediary Such as an Outside

Question 39

Question 39

Multiple Choice

A__________ research approach uses an intermediary such as an outside research agency to bring headquarters and country operations together.


A) centralised
B) decentralised
C) coordinated
D) collaborative

Correct Answer:

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