Which of the Following Is Incorrect

Multiple Choice

Which of the following is incorrect?

A) Sometimes, management goals may conflict with the best possible channel design.
B) Starbucks invests very little capital in international expansion (less than 5 per cent of revenue) , and local partners bear all business risk.
C) Coca-Cola wins increased sales at the expense of displaced competition and a much lower cost-to-serve.
D) The term 'continuity' is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation.