The Dynamic Nature of Channel Management Effectively Mandates That to Make

Multiple Choice

The dynamic nature of channel management effectively mandates that to make distribution decisions,the channel manager:

A) Develop a "fire fighting" mentality to handle the almost constant change.
B) Utilize ad hoc committees to handle each unique situation as it arises.
C) Recognize that a large number and variety of channel members precludes developing effective guidelines for decision-making.
D) Formulate a marketing channel strategy.
E) Be reactive to changing market conditions.