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A Well Positioned Channel

Question 8

Multiple Choice

A well positioned channel:


A) Means the channel members support the strategy the manufacturer is using to gain differential advantage.
B) Has high synergy between the manufacturer and the channel members.
C) Decreases the likelihood the manufacturer will be well-positioned with final customers.
D) Requires a short-term strategic view.
E) Offers increased profits to all channel members.

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